Comments from a Conference Co-Chair, Volume III

by Maureen Babcock

The big word for today is KEYNOTE.  Tom Koulopolous is diving into the deep waters many of us have been in for the last year with a message for all:  Innovation is not equivalent to Invention.  In times when we are being asked to do more for less, he contends that survival of the fittest is in favor of  those who spend what time, money and resources they have on innovation and not invention.  Asking “Why?” is and will be the modus operandi instead of just “How much?” and “When?”  Watch for Tom and conference attendee interviews broadcast LIVE on ILTA TV today from 12:30 p.m. to 2:00 p.m. EDT.

Ok, I lied.  A few more words.  Getting the most value from conference is a task for ILTA to provide the opportunity and for YOU to take advantage.  Make the effort to meet new people and expand your professional social network.  Of all things that make ILTA what it is, making those connections and having access to them throughout the year is one of the best values in our industry.  Leave any social hesitancy you may have brought with you in your room’s safe.  Seize the day!  Be shy later.

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